4 Temmuz 2012 Çarşamba

Can or will G.One be able to catch Bodyguard

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It was a movie that wassupposed to cement Shah Rukh Khan's place as the undisputed box office king.
Ra.One,Khan's most ambitious project so far, opened in over 3200 screens across thecountry and was supposed to beat the hell out of Salman Khan's Bodyguard thathad opened in 2,800 screens during the Id weekend in August.

By sheer numbers and the publicity overdrive that Shah Rukh khan had gone into,Ra.One seemed set to beat Bodyguard'sopening day collection even before it was released.





Trade pundits had predicted that the movie'sfirst-day collections would break all previous box office records and werepositive that it would manage to cross the magical Rs 21-crore mark (that Bodyguard hadset) making it the top Hindi grosser of all time.

Yet when it did release on October 26, Ra.One struggled,faltered and failed.

Bollywood trade is a slippery business. The handful of trade magazines thatpublish box-office collections week after week rarely agree upon the exactfigures.

Yet according to initial reports it seems safe to say that Ra.One hasn'tsucceeded in beating Bodyguard's first-day collection at the boxoffice.

Media professional and industry observer Abhijit Mhamunkar says, "Theopening day collections of Ra.One are somewhere between Rs 15and Rs 16 crores. In spite of the ticket prices being increased and the filmopening in more screens than ever, the movie doesn't even seem to come close tothe first day collections of Bodyguard (Rs 21 crores)."
While Bodyguard hadopened in 2,800 screens across India and the first-day occupancy ranged between85 per cent and 100 per cent, Ra.One opened in around 3200screens with the first day occupancy ranging between 75 per cent and 80 percent.

To make things worse, the moviereceived a mixed response from the critics as well as the initial audience(that can sometimes be crucial in driving the collection). Many from theaudience felt that Shah Rukh did not live up to the hype that he created.

Ra.One was also dubbed and released in Tamil and Telugu too butSuriya-Shruthi Haasan starrer Tamil film 7am Arivu andVijay's Tamil film Velayudham havebeen preferred over Ra.One.

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